Remaining giant, Toys "R" Us Inc has said that it will soon start selling its own new tale designed for children in its stores.

The new Tabeo tablet will only be available in the company's store and s not likely to be available on rival websites. The new tablet will go on sale on 21 October and customers can make a pre-booking on Toysrus. com.

Toys R Us is aiming to compete with the likes of Apple's iPad or Amazon's Kindle Fire with the Tabeo priced at just $150. The launch is aimed at capturing the market of the youngest technology users in the country. Toys R Us is facing stiff competition from not only Amazon. com Inc but also from other retailers.

Troy Peterson, lead marketer for the Tabeo said, "Kids are looking for a tablet of their own that can do everything from listening to music to playing with games."

The new Tabeo is aimed at children who are as young as 5 and comes pre-loaded with educational apps and an app store. Children will have access to a restricted number of apps.