Washington, January 8: Shopping or carrying out other transactions online may soon be a safer affair, for Iowa State University researchers are developing a cyber technology to track fraudsters.
Yong Guan, Iowa State University's Litton Assistant Professor of Electrical and Computer Engineering, says that his team has already developed a technology that may help online advertising companies like Google and Yahoo reduce “click fraud”—falsely increasing hits to ads posted on Web sites that results in higher costs for pay-per-click advertising.