Nuremberg, Germany - Barbie, the original fashion doll, turns an ageless 50 next month and must fight off a string of equally skinny challengers vying for attention from the world's little girls.
Mattel Inc, the world's biggest toy company, is planning celebrations all year marking the anniversary of the March 9, 1959 appearance at the New York Toy Fair of Barbie, who has since developed separate African-American and Hispanic identities and dozens of doll friends.
During the Nuremberg Toy Fair, which opens its doors Thursday for a six-day run, live mdels with outrageously long false eyelashes are showing 50 years of Barbie fashions. The company is celebrating Barbie as a role model who opened up new careers for girls.