According to the latest figures released, the shop prices in the UK have continued to fall in the country mainly because of promotions on non-food items.

The British Retail Consortium said on Wednesday said that the shop prices continued to fall for the seventh straight month. Shop prices fell by about 0.3 percent compared with a year earlier after falling by about 0.5 percent during the month of October. The data showed that non-food prices fell by 2.0 percent as retailers increasing offered attractive discounts to boost sales.

Food prices rose 2.3 percent, which is the second lowest rise since June 2010. The BRC said that the improved global prices allowed commodity prices to remain low in the markets. The data also showed that clothes and shoes prices fell 10.1 per cent compared to the same period of the previous year while electrical goods prices are down three per cent.

"The seventh consecutive month of deflation is great news for hard-pressed households as Christmas gets closer and confirms that retailers are reading current conditions well," said Helen Dickinson, the BRC's director general.