Reliance Money, a part of Anil Dhirubhai Ambani Group's Reliance Capital, will set up offices in six-seven strategic locations around the world in 2008-09, a top company official stated.

The brokerage and financial products distribution firm has identified locations like Kuwait, Bahrain and Doha in the Middle East while it is looking at Singapore and Hong Kong in South Asia.

The London office would come up in the next six months, while the Middle East branches are expected to be functional during the first quarter. The company is already in the process of seeking regulatory approval for its Singapore office.
Further, the company is also looking at setting up more outlets in rural-semi urban areas of the country by opening about 7,000 outlets in tier-I and tier-II cities in next one year.
The company has recently launched a loyalty-card programme, Club Elite, under which all its customers will earn reward points for all transactions made through the company.

Till date, no other brokerage or financial distribution firm offers any loyalty programme for its customers.

Last week, Reliance Money joined hands with Canada's Recognia, a leading provider of technical charts for stocks, to offer sophisticated automated technical analysis to retail broking customers.