Kiev - Ukraine on Thursday threatened to pull the plug on Russia's biggest TV station unless it agrees to stop transmitting ads for vodka during daytime programming.
Under Ukrainian law, advertising alcohol on TV is only allowed in the evening after prime time, and then only as long as actual drunkness is not depicted.
Kiev claims that Russia's state-run Perviy Kanal (First Channel) is breaking written undertakings not to broadcast vodka ads and has given it until June to clean up its act.