Melbourne, Dec 24: John Bradman, son of Sir Don Bradman, is seeking damages from law firm Allens Arthur Robinson for failing to use "due care, skill and diligence" when allowing the Bradman Foundation to license the cricketer's name.
He alleged that the law firm left his father's name open to exploitation, by allowing it to be used to promote items such as chocolate-chip biscuits, aired before a full Supreme Court trial.
The family has said that, if successful, it would donate any funds it received to charity, The Australian reported.
Allens Arthur Robinson yesterday applied to the court for a summary judgment in its favour, arguing that the Bradman family had left it too long after Sir Donald's 2001 death to take action.