Total gaming receipts in Denmark rose in 2024, reflecting higher participation rates and a notable upturn in online casino play. The country’s gross gambling revenue (GGR) reached DKK7.27 billion, a 6.9% increase over the previous year, underscoring continued consumer interest across both digital and traditional verticals. While online casino revenue was the key driver of this growth—buoyed by the popularity of slots—sports betting, land-based casinos, and slot machines presented a mixed performance. December’s figures showed slight yet positive movement in overall revenue, once again highlighting the enduring importance of the online casino segment in Denmark’s evolving gambling landscape.

1. Overview of Annual Growth

Denmark’s gambling industry reported total GGR of DKK7.27 billion in 2024, surpassing the prior year’s figure of DKK6.80 billion. This marks a 6.9% year-on-year increase and underscores the sector’s resilience amid shifting player preferences and broader economic conditions. The performance varied considerably across verticals, with online casino driving much of the momentum, while sports betting and land-based gaming experienced more modest gains.

2. Online Casino Emerges as Primary Revenue Source

The largest contributor to Denmark’s gaming earnings in 2024 was the online casino segment, which generated DKK3.53 billion. This output reflects a robust 14.7% jump compared to the preceding year. Within the online casino category, slots continued to dominate, accounting for 78.2% of all digital casino revenue. Other popular games, such as blackjack and roulette, garnered 6.7% and 6.4% of the total, respectively, with poker, bingo, and other formats rounding out the remainder.

3. Mixed Outcomes in Other Segments

Sports betting ranked second overall, hitting DKK2.21 billion in receipts, a slight 1.2% uptick year-on-year. Notably, mobile platforms made up 70.4% of sports betting revenue, underscoring the continued appeal of on-the-go wagering. Meanwhile, betting from computer-based devices accounted for 15.1%, and in-person betting made up 14.5%. Land-based casinos saw a modest 1.7% gain, posting DKK368 million. Physical slot machines, however, reported a 1.2% annual decrease to DKK1.16 billion, likely reflecting shifting player preferences toward online alternatives.

4. December’s Performance Highlights

Denmark’s overall gambling receipts for December reached DKK670 million, up 0.8% from the same month in 2023. Online casino, once again, led the pack with DKK347 million, representing a significant 13.6% increase year-on-year. Land-based casinos also posted growth, with a 2.2% rise to DKK35 million. By contrast, sports betting dipped 15.7% to DKK191 million, and slot machine revenue showed a 1.7% decline at DKK98 million, hinting at a broader consumer pivot toward digitally driven channels.

5. Market Outlook and Implications

These results demonstrate the enduring appeal and upward trajectory of online gaming, which continues to outpace other categories in Denmark. Observers attribute this momentum to evolving consumer behaviors, such as an increased preference for mobile platforms and user-friendly gaming interfaces. Meanwhile, the slight declines in physical slot performance and the modest gains in land-based casinos highlight the ongoing shifts in how consumers choose to engage with gambling offerings. As 2025 unfolds, industry stakeholders will likely monitor these trends closely, prioritizing strategic investment in digital products to capture a greater share of an increasingly competitive market.
Denmark’s gambling industry has showcased adaptability and robust potential for future growth, supported in large part by the surging popularity of online casino gaming. With mobile technology asserting itself as a prominent channel, operators and analysts alike expect the sector’s digital transformation to remain a defining trend. Despite varied performance in ancillary segments, the sustained expansion of total GGR reflects an industry that successfully caters to modern consumer demands and is poised for further development in 2025 and beyond.