Octoplay, the award-winning content supplier for the online gaming sector, has taken another significant step forward in its North American journey by joining forces with Rush Street Interactive (RSI) to launch in New Jersey. Building on prior collaborations in Ontario and Mexico, the two firms are set to broaden their reach in one of the most competitive U.S. iGaming markets. With BetRivers as the operational platform, Octoplay will now showcase a curated suite of its most engaging games. The move underscores Octoplay’s strategy of deepening partnerships with established brands and reaffirms RSI’s commitment to delivering premium gaming experiences.

Doubling Down on the U.S. with a Trusted Partner

Octoplay has consistently demonstrated a deliberate approach to expansion—anchoring its North American strategy around trusted partnerships. Its most recent deal with Rush Street Interactive, which operates the BetRivers brand, cements this approach. Having previously introduced products alongside RSI in Canada’s Ontario market and Mexico, the duo are now prepared to bring their combined strengths to New Jersey.

For Octoplay, entering the Garden State is far more than just geographic expansion. The jurisdiction is widely regarded as one of the most lucrative and globally competitive iGaming hubs. With RSI holding a full operational license, the rollout allows Octoplay to bypass the often cumbersome regulatory hurdles that face many international suppliers entering U.S. markets independently.

Showcasing Flagship Games in a Competitive Landscape

As part of the integration, Octoplay is introducing eight standout titles into the BetRivers New Jersey portfolio. Among these additions are “777 Hot Reels: Supercharged” and “Juicy Rolls: Feature Frenzy”, both of which are already recognized for their strong performance in other live markets. This carefully selected set is designed not just to bolster BetRivers’ content offering, but also to position Octoplay as a household name for entertainment value and innovation in the U.S.

Eight games live from launch:

777 Hot Reels: Supercharged

Juicy Rolls: Feature Frenzy

(plus six additional top-performing titles)

By anchoring its entry with proven performers, Octoplay ensures it is not simply joining the U.S. market—it is entering with its strongest creative arsenal.

Leadership Endorsements and Strategic Vision

The deal carries weight not merely through operational synergy, but also through the signaling effect from both leadership teams.

Ralitsa Georgieva, Octoplay’s Director of Business Development, called the New Jersey rollout a “significant milestone” for the company. She emphasized not only the immediate benefits of exposure to a sophisticated gaming audience but also the long-term opportunity to build enduring consumer trust in North America.

Meanwhile, Richard Schwartz, CEO of RSI, expressed equal enthusiasm. In his remarks, he highlighted Octoplay’s “innovative approach to content development” and confirmed its alignment with BetRivers’ mission of delivering engaging, differentiated experiences to its player community. Schwartz characterized the partnership as a natural extension of RSI’s content strategy, reinforcing the company’s role as a market leader in leveraging cutting-edge iGaming technologies.

Expanding Horizons Beyond New Jersey

This New Jersey launch is not an isolated event. Rather, it fits into a broader narrative of Octoplay’s accelerating North American strategy. Earlier in the year, the company debuted its Jackpot Blitz product in partnership with BetMGM in Ontario, signaling a willingness to invest in distinctive content formats. Such moves are critical differentiators in a crowded marketplace where simple slot libraries are no longer sufficient to capture sustained player engagement.

Taken together—Mexico, Ontario, and now New Jersey—Octoplay is stringing together a mosaic of high-value market entries. This pattern suggests a model based on incremental, partnership-driven penetration, enabling operational efficiency while reducing jurisdictional friction.