Objectionable portion from one of its ads will be removed by Microsoft

Microsoft-kinIt is deleting from an ad for social handsets a scene critics said promoted "sexting" among teenagers, Microsoft has said.

It had been reported that the ad, on the Microsoft Kin Web site, shows a young man pulling up his shirt, taking a photo of his bare chest and sending it to a female friend.

However, the Los Angeles Times has reported that the company said it's deleting that part of the video.

The company further said in a tweet to Common Sense Media, an industry watchdog, "Microsoft has deleted the inappropriate portion of the Kin video. We take sexting very seriously, and are sorry it happened."

The Kin One and Kin Two have been marketed by Microsoft as "social" devices that connect people and make it easier to share content.

A Consumer Reports blog questioned whether the ad promoted sexting, which has grown wildly popular among youths.

The Pew Research Center's Internet & American Life Project has found that about one in seven American teens with cell phones reports receiving sexually explicit photos.

Pew further said that only 4 percent of students admitted sending explicit images, usually sent to a boyfriend, girlfriend or crush. (With Inputs from Agencies)