Nokia To Roll Out 7 Devices For Emerging Markets
Nokia Oyj has made announcement about the launching of seven new phones in addition to Internet services for rising markets.
The new phones include the Nokia 1202, a follow-up to Nokia’s hot model 1200, which will sell for around 25 euros and two models with e-mail support priced at 40 euros.
Growing market areas are a stronghold for the world’s major cellphone manufacturer, but it has lately seen increasing rivalry from vendors including China ZTE and Samsung Electronics.
Handset makers are looking increasingly for chances to tap flourishing demand from rising markets as retarding economies have started to hurt sales in developed markets.
Alex Lambeek, head of Nokia’s entry level phones, said, “We continue to be in a very strong position in emerging markets.”
Moreover, the technology giant has also started searching new income streams from Internet services, for which it could discover a large audience on hopeful markets.
“I would say we are changing the game. It's not only devices, it's also about services," Lambeek added.
However in developed countries, the Finnish group is combating with more established players such as Flickr or Apple.