Nokia announces new services and new investment plans
It’s tough to get to the number one slot, but it’s even tougher to retain the number one position; well that’s what the Vice-President and Managing Director of Nokia India, Mr D. Shivakumar feels. According to Mr. Shivakumar, when you are at number one slot in business, it becomes your responsibility to keep striving to hold your position; not only to hold, but to hold it for longer.
Mr. Shivakumar feels that it becomes your responsibility to expand your market; it becomes very important for you to discover new markets. Whey you are looking to expand your market, you need to exhibit powerful innovations and initiatives; and that’s why Nokia is always striving to roll out new services, new technologies, new mobile phones, etc., and in order discover new markets, Nokia India is looking to enter into the rural markets of India.
Getting ready for the next generation 3G mobile services, Nokia India yesterday announced a number of new services, such as music online and location based services that will be available on the new Nokia phones in the near future.
Mr. Shivakumar said, "We are moving away from just devices to devices plus services plus solutions. With the 3G mobile services set to make advent by the middle of next year, we feel that revenue from non-voice services is bound to increase significantly.”
Answering to the question, if Nokia is looking to acquire some of the content providers to enhance services, Mr. Shivakumar said, "There is no plan for any acquisition but it will be done through a collaboration with the innovators." He disclosed that Nokia is asking several Indian mobile and web application developers to develop innovative consumer applications exclusively for its upcoming handset N97.
Mr. Shivakumar stated that Nokia has already invested USD 285 million in its
Chennai manufacturing facility. The company is planning to inject more money in
the Indian Premier League and in the retail segments. Mr. Shivakumar said, "We
also plan to spend more on IPL."
In order to hold number one position, Mr. Shivakumar says, it is important to take strong initiatives and make strong investments. It’s not about defending your position in the market, because when you go to defend something, you always loses it; instead it is about attacking the market, you always win when you attack the market, says Mr. Shivakumar.
