Behno New York Unveils the Iconic Katrina Series

Behno New York Unveils the Iconic Katrina Series

Behno New York, the globally acclaimed luxury brand, has launched the much-anticipated Katrina Series, inspired by its global ambassador, Katrina Kaif. This exclusive collection represents a new chapter of timeless elegance and global sophistication, perfectly blending style and functionality.

Designed and meticulously crafted in India, the Katrina Series introduces fresh silhouettes in two versatile styles: the Satchel and the Mini Tote, available in a palette of classic and contemporary shades. The collection reflects Behno’s commitment to artisanal craftsmanship and modern luxury.

The Katrina Series: A Symphony of Style and Craftsmanship

The Katrina Series offers two unique handbag designs tailored for modern lifestyles:

Mini Tote: Available in four color variants—Metallic Gold, Metallic Silver, Rosewood Pebble, and Saffiano Black. Perfect for compact elegance.
Satchel: A more spacious alternative, offered in rich tones such as Pebble Black, Pebble Bone, Pebble Rosewood, and Pebble Bordeaux.
Crafted in small batches at Behno’s luxury leather workshops in India, each piece exemplifies the brand’s dedication to sustainability and fine craftsmanship.

Inspiration Behind the Collection

According to Behno’s founder and creative director, Shivam Punjya, Katrina Kaif has been an enduring muse for the brand. He commented:
“Katrina embodies effortless elegance, versatility, and global appeal. Designing a handbag as iconic as Katrina herself has been both an honor and a creative challenge for our team.”

Punjya highlighted the series as a celebration of Kaif’s international allure and ability to seamlessly transition across diverse cultural and fashion landscapes.

A Campaign to Match the Collection’s Elegance

To mark the launch, Behno New York released an elegant campaign featuring Katrina Kaif, styled by Priyanka Kapadia and photographed by acclaimed lensman Bikramjit Bose.

The campaign showcases the Katrina Series in various settings, emphasizing its adaptability for both casual and formal occasions.
The imagery exudes a balance of modern luxury and timeless beauty, mirroring the collection’s ethos.

Behno New York: Where Artisanal Excellence Meets Contemporary Design

The Katrina Series reinforces Behno’s commitment to:

Sustainability: By crafting the collection in small batches at Maison de Behno workshops in India.
Artisan Empowerment: Supporting local craftsmanship while delivering luxury-grade products.
The brand continues to redefine luxury with ethical practices and a focus on innovation.

Regions: