Close on the heels of the disclosure that it has surpassed the `1 billion users' landmark, social network Facebook rolled out its first major advertisement on Thursday; with the video commercial highlighting the `human' aspect of the social networking activity on the Internet, despite the fact that it does not involve any no face-to-face interaction.

The video, which has been posted by Facebook CEO Mark Zuckerberg and the company's other top executives on their pages, chiefly compares the popular social network to some of the other things which bring people together --- including airplanes, bridges, and chairs!

Noting that chairs allow people to "sit down and take a break," the narrator's voice in the video draws an implicit parallel between chairs and Facebook, saying that, when a chair is a big one, people can sit down together to "tell jokes, or make up stories or just listen."

About the 90-second video - which carries the title, "The Things That Connect Us" -, Zuckerberg said that it is for the first time that Facebook has come up with a "brand video." In addition, he also said that the key objective behind the design of the video is "to express what our place is on this Earth."

Emphasizing that Facebook's belief is that "the need to open up and connect is what makes us human," Zuckerberg said that it is this need which "brings us together" and "brings meaning to our lives."