Government has launched a new campaign aimed at increasing the awareness about lung cancer among the people.

Latest data released by the government showed that only one in 10 people release that a persistent cough could be a key symptom of lung cancer. The new awareness drive will run on various mediums including TV, radio, print and online media.

The campaign urges people with coughs lasting three weeks to visit their doctors. The campaign is backed by celebrities including comedian and actor Ricky Gervais, TV star Linda Robson and Manchester United manager Sir Alex Ferguson.

Professor Sir Mike Richards, National Cancer Director for England said, "It is vital that cancer patients get treated quickly so they have the best chance of surviving. We have made early diagnosis central to our Cancer Outcomes Strategy. Earlier diagnosis of Lung Cancer combined with the best treatments could help save an additional 1,300 lives a year."

Care Services Minister Paul Burstow said that many people do not know about the signs and symptoms that could save their lives. He said that earlier diagnosis could help improve the chances of survival. If the disease is diagnosed at its earliest stage, about 80 per cent of people are alive five years after diagnosis compared with only 7 per cent diagnosed at a late stage.