All of universal joints shafting with iTunes may make sense at this time: the label may be planning an individual subscription music service with other giants. But will the labels’ personal service be applied simply to preserve a strong hold on the market more willingly than offering more choice to the customers?

Universal has its personal list, and is truly going for Warner Music Group about putting that label’s tune in the line. It has already contracted Sony BMG.

The recent shift is intended for captivating added control over the distribution of digital music that Apple has a near strong hold on.

Jointly, the three labels would manage almost 3 out of every 4 music paths sold in the United States.

Doug Morris, Universal Music’s chief also desired that the service, dubbed ‘Total Music,’ would raise rivals to the iPod including Microsoft’s Zune.

If the hearsays are acceptable, consumers would disburse funds only for the Total Music player itself. The approximately $5 charge on a monthly basis to transfer music would be wrapped up by hardware manufacturers and cellular carriers.

But, it is not clear how that would influence the price of the player itself.

Such an establishment would be radically different from what is presently available that has a few industry lookers doubting the speculation. The iTunes users not only dispense anywhere from $79 to $249 or even more for the player, but 99 cents for every track, which they transfer over that.

Insiders outline that the price per player would run around $90 for the subscription service, figuring that the majority of digital music player proprietors hold their devices for just 18 months.

It is rather possible that the Total Music players could be quite a bit more costly primarily in order to recover some of that price. Such a plan might hamper sales, particularly since clients would fundamentally lose their music sets if they lose their player, or if it breaks.