McDonald's sales rise 4.8%

McDonald's sales rise 4.8%McDonald's Corporation said that it has seen its sales figures rise by 4.8 per cent in the month of May. This trend, said the company, was visible in the same stores across the world and this has exceeded the views of the analysts.

But despite this, the food chain giant has said that the weakening euro along with fluctuations in the foreign exchange rates is going to weigh on the earnings of the company, this year.

Not for the second quarter, though since the contribution of the euro zone is just about 25 per cent of the total operating income of McDonald's.

As per the company, the system-wide sales rose by 5.5 per cent. The currency change was 6.25 per cent which has not been considered in the calculations.

McDonald's has made some changes its menu cards. It has put a judicious mix of low-priced and premium priced items to be able to attract more customers.

The strategy worked and that is the reason why its sales rose in the quarter. The other players, however, were reluctant to raise prices and thus faced higher costs.