The “smart memory bra,” recently unveiled at a lingerie exhibition in Paris, is a bra that elevates a woman’s bust and enhances cleavage when she is aroused or feels sexy. The bra has been developed by the researchers at the Slovenia-based Lisca lingerie firm.  

The smart memory bra has heat-sensitive foam that press-ups boobs when a woman feels randy. The heat-sensitive foam detects changes in body temperature caused by sexual arousal, and squeezes boobs to create bigger cleavage. The foam relaxes as body cools down after orgasm, making the bust look normal again.   

The inventors of the bra have reported that they got the idea of developing the “smart” bra while they were developing bras that adapt to changing weather conditions. According to the designer Suzana Gorisek, the size of the bra changes as a woman’s body changes, so does the size of the bra; that’s the advantage of the bra.

“It’s healthier than an ordinary bra because it will always provide the perfect fit,” said spokesman for Lisca.

Lisca is one of the largest lingerie producers in Eastern Europe. The “smart” will be available for around £25 in British stores this summer.