Government has been accused of encouraging promiscuity after launching a new campaign called ‘Condom confidence boosts women’s sex appeal’ to encourage young women to carry condoms.

The publicity drive, launched by health secretary Dawn Primarolo, is targeting women in their late teens and early 20s.

It also advises young women that “new research… reveals that women who take control in the bedroom by demanding safe sex are more attractive to English men”.

The drive also instructs young women on how to influence men to make use of condoms.

Moreover, it also recommends list of crude phrases including "If you make it clean, I'll make it dirty" and "Let's get you ready for the ride of your life".

While lecturing in aid of the drive, Sarah Hedley, Cosmopolitan magazine writer, stated, “Taking a condom on a night out should be as normal as taking a phone, keys and purse”.

The £5.2 million publicity drive has aroused a storm of disapproval from MPs, young pregnancy specialists and family activists.

Patricia Morgan, author of academic studies on teenage pregnancy, said, “You could hardly do more to encourage promiscuity. It is close to asking girls to go about the place with notices on their foreheads saying they are available.”

“It is crude and brutal, and it will lead to more STIs, more pregnancies, and greater unhappiness.”

Tory MP Julian Brazier said, “I have always accepted that condoms have some role to play in fighting sexually-transmitted infections.”

“But it is very sad that the authors of this document do not seem to understand that the problem starts with growing levels of sexual activity by people with multiple partners.”

Mike Judge of The Christian Institute pointed out that the campaign is at odds with administration attempts to defend women from sexual aggression and rape.

He said: “This will encourage promiscuity and encourage men to think of women as sex objects. It will do nothing to discourage rape.”