Nazara Technologies - a Mumbai based mobile content and application developer had publicize its premeditated partnership with USA- based Electronic Arts (EA). EA is a well known division of Electronic Arts Inc and under the partnership agreement, Nazara has been assigned the work to distribute EA Mobile's catalogue of mobile games across India, Sri Lanka and Bangladesh.

From now onwards Nazara has all rights to distribute mobile games in three countries through all carriers, third party channels, aggregators, retail channels and local original equipment manufacturers (OEMs).

Nazara is considering this partnership as a profitable venture as it is expecting that over next two years, company will be earning revenue of about Rs 100 crore. Nazara is very hopeful with this tie up as it plans to open new channels for fast growing population of mobile gamers , it also aim to provide innovative and exciting games to the users of the handsets. The company also states that Nazara and EA Mobile will take the whole gaming experience to another heights and make their users easily accessible to games.