US retailing giant, McDonald's Corp has recorded a rise of 2.4 per cent in same-store sales during the month of November as the customers increased demand for the breakfast menus and everyday value offerings in the US and other countries.

The sales increased in the US as the customers increased demand for breakfast offerings and limited-time Cheddar Bacon Onion sandwiches. The increase in sales follows a fall recorded during the month of October. The world's biggest hamburger chain said that its sales increased 2.5 per cent in the US, 1.4 per cent in Europe while Asia/Pacific, Middle East and Africa increased by 0.6 per cent.

McDonald's Chief Executive Officer Don Thompson said that the company is "strengthening our focus on the global priorities that are most impactful to our customers -- optimizing our menu, modernizing the customer experience and broadening accessibility to our brand to move our business forward amid today's broad-based economic and competitive challenges."

The fast food giant is also facing increasing competition from Burger King and Wendy's, which are aggressive adding to their menus and remodeling stores.