The leading UV maker in the Indian market, Mahindra & Mahindra is putting in every effort to ensure that it takes it s sedan Logan in the Indian market to new heights.

Dealing with dwindling sales for the past many months, M&M has been very aggressive in its approach over the past few months (read: after buying the JV stake from Renault) to boost Logan's sales in the Indian market. In fact, under a recent move, the company has launched an ad campaign for the Logan with a new brand positioning strategy that focuses on two needs of Indian car consumers: mileage and space.

Notably, the no-frills sedan has not been able to click well with the Indian consumer so well as it was initially expected.

Vivek Nayer, senior vice president - marketing of automotive sector at Mahindra & Mahindra recently said that the new campaign is an attempt to strike an emotional chord with the Indian consumer.

Moreover, Nayer also pointed out the fact that the new TVC clearly describes the USP of the Logan. It is to be mentioned here that this is the first campaign created for the Logan after the JV between Mahindra and Renault came to an end.