Today’s revenue of $1.4 billion would sharply increase the software product development business by approximately ten folds, if the Indian players not only look at the global opportunities, but also keep an eye for the domestic market.  

The market researchers Zinnov, carried out a study for the National Association of Software and Services Companies (Nasscom), and this is the core message of that study only. By 2015, the industry should aim to achieve product software business of $9.5 billion to $12 billion by 2015 according to the report.

New technologies like Cloud Computing-Web-based solutions -Virtualisation; Open Source Software and Software-oriented architectures, if adopted by the India-based business could scoop up significant chunks of the global opportunity. The India-based business is already growing nearly three times faster than the global pace.

Ganesh Natarajn, Chairman of Nasscom suggested that the Indian players need to change their mindset, who look homeward at the burgeoning national market. He further added, “Things like product management and product engineering are quite alien to many Indian companies.”