According to a recent study kids watch more TV ads for fast food than sweets or beverages.

It gains resemblance with studies that indicate of television advertising influencing the short-term eating habits of children aged between 2 to 11 years.

This new study done by Lisa M. Powell, and colleagues at the University of Illinois, Chicago, stated that ads concerning to sweets between the year gap of 2003 and 2007 saw a 41 percent dip in their exposure with amongst 2-5 age group, 29.3 percent in case of 6-11 age group and 12.1 percent for 12-17 group.

Also it was noted that simultaneous rise in fast food ads across all age groups between the same time periods.

The team stated through a continuous vigil of children's television food ad exposure along with nutritional assessments of advertised products will cater to a better understanding which shall limit to the boundaries of self-regulation that helps convert the promotion of unhealthy food products.