On Thursday, the Indian Premier League (IPL) allotted license for the distribution of exclusive rights of transmission of their matches to various mobile platforms all across the world. The IPL lovers would now get the updates and watch the match on the move, no need for them to sit in front of the TV.

This strategy would help to bring in some additional money and generate a revenue stream for the telecom companies who were providing these updates for a fee.

A Gurgaon based company vRock Mobile Communications has got the contract. Under this contract, the company will be responsible to take the IPL news and updates to the mobile consumers. IPL Chairman Lalit Modi explained the absence of this technology in the past as the unavailability of providers during the previous 2 versions. One of the world’s largest online video sharing sites Youtube also has the rights to telecast these matches.

The rights that have been distributed are solely for vRock Mobile. The only company to provide information to consumers through SMS, MMS and IVR over the various fields like CDMA, GSM, GPRS, MMS, WAP, EDGE, 2G and 3G will be vRock mobile.