The domestic T-20 tournament of India the 'Indian Premiere League' (IPL) is scoring high on its commercial viability. As stated in an official media release, the event got a whopping 19.9 million viewers on its opening for third season which was March 12th, 2010.

Also, the data reveals that slowly the tournament is developing the regional connect with the teams as it happens in any domestic league.

The ratings prove this fact. For instance, the viewership for the opening match between Shahrukh Khan's team Kolkata Knightriders and the last year champs Deccan Chargers was the highest in Kolkata and Hyderabad.

And the popularity of IPL is not just on the TV sets sitting in our living rooms. The Internet traffic for these T-20 matches have been quite high too. Google's Youtube which has bagged this year the contract for the live screening of the matches got eight million views on the first day.

While the official IPL website got 15 million exclusive page views on that day. And interestingly, the popularity of the IPL is no more limited by the geographical boundaries. In UK, the first match got 479,000 viewers tuning in to their TV sets.