'Hogs' coming to India
The journey for the iconic motorcycle maker, Harley Davidson hasn't been as initially planned in the Indian market. After dealing with regulatory issues in order to get the excise duty down for the imported motorcycles, Harley has taken its own time to enter into the Indian shores.
However, after it has made an entry into the Indian market, the company is now ensuring that it get all its bets right in order to succeed in the domestic market.
While the big-engine bike manufacturer has opened its first three dealerships and is planning to launch two more this year in the country of 1.2 billion people, it will also be bringing the much-popular 'Hogs' (Harley owners group) program to the Indian market.
Moreover, on the one end, the Milwaukee-based firm is battling weakening sales in the US market and hence is looking at destinations like India and China to generate future growth for the giant.
Anoop Prakash, managing director of Harley-Davidson India said that there is a strong need to develop the biking culture in heavyweight bikes segment in the Indian market.