Saying that it is yielding enough money, and it's aimed to cut costs, Google Inc, on Tuesday, announced that it is ceasing its two-year-old service to sell newspaper advertising, and thus gave a big blow to its own efforts to extend its ad program beyond web.

On its blog on Tuesday, the company stated that on Feb. 28 it will shut down its Print Ads program. Launched in November 2006, the program was fabricated to help newspapers make money by attracting Google advertisers to expand into print newspaper sales. About 800 U. S. newspapers were part of the program.

On the company's decision, Spencer Spinnell, director of Google Print Ads, wrote, the program "has not created the impact that we -- or our partners -- wanted. As a result, we will stop offering Print Ads on February 28." However, Spinnell clarified that the company will let the advertisers with campaigns already booked to have their ads placed through March 31.

"It is important that we focus on products that can benefit the most people and solve the most important problems. By moving resources away from projects that aren't having the impact we want, we can refocus our efforts on those that will delight millions of users," Spinnell wrote.

Google spokesman Brandon McCormick said, "We weren't providing a meaningful revenue impact to our newspaper partners so we are focusing our efforts on how we can do that quickly and effectively using online tools."

Closure of the print Ad program is a rare failure of Google, who is deemed as the bigwig of the online advertising business.