Madrid - Educated at the best universities, young, brilliant, family-loving and convinced of the power of public relations: such is Adam Helfant, the new strongman of men's tennis.
Adam S Helfant, 44, a US citizen and a former employee of sports gear giant Nike, will have to push into oblivion the failed experiment around the South African Etienne de Villiers, who quarrelled with a large portion of the players, including the top ranking players, Spaniard Rafael Nadal and the Swiss Roger Federer.
"Both support him, and that is good," a man who often talks to Nadal and Federer told Deutsche Presse-Agentur dpa with reference to Helfant.