On Monday, Chipotle Mexican Grill shot down its over 2,000 restaurants for four hours to conduct a ‘virtual’ town hall meeting with its employees regarding steps it said it has decided to take to enhance food safety and regain the trust of consumers.

While speaking to over 50,000 employees, who were connected to Chipotle’s Denver headquarters through video, Steve Ells, the company’s founder and co-chief executive, said that people will come back.

While stressing his faith in the statement, he said that the company had no aim of making its growth sluggish this year.

In the company’s hour-long meeting, a wire-service reporter and a reporter from Fast Company were allowed, and the company tweeted a few statements made by its executives and pictures of them and employees.

It also shared video clip on Periscope of Mr. Ells making an announcement of a $10 million program for helping small farmers, who are the suppliers of Chipotle, shoulder the expenses of bringing up the company’s new food safety system, which will need them to do more rigorous testing.

Mr. Ells said that it means even the ingredients sold by them to other companies will be safe, which will be good not just for Chipotle, but for everybody.

The company got applauded by the marketing experts for its transparency regarding the meeting, but said it would have to do a lot more efforts to win back the trust of consumers. Since July, Chipotle has faced six food safety failures, including norovirus, salmonella and E. coli with over 500 customers saying that they got sick afterward. Most of the illnesses were linked to two norovirus outbreaks.

Allen Adamson, founder of BrandSimple, a marketing consultancy, said, “Whether that’s sufficient to persuade consumers to come back in a significant way is questionable. It’s going to take significant meaningful action that goes beyond telling employees to be more careful and, unfortunately, some time before consumers start to believe it”.