In what happens to be the first lawsuit to be filed under California's new Online Privacy Protection Act, the California Attorney General (AG) has recently initiated legal action against Atlanta-based Delta Air Lines, alleging that the airline had not prominently displayed a privacy policy in its `Fly Delta' mobile app.

The California AG Kamala Harris' lawsuit against Delta stems from the fact that California's new Online Privacy Protection Act makes it mandatory for all personal-data-collecting websites and apps to prominently post a privacy policy, along with giving the users a chance to read the privacy policy before they download the app.

The AG office had recently issued a warning to 100 app developers and companies - including Delta Air lines - about their violation of the new California privacy legislation; and had given the violators a 30-day period to alter their apps in compliance with the new law, or else face damages to the tune of $2,500 for each violation.

The lawsuit against Delta Air Lines was essentially a consequence of the fact that the airline was violating the state law by not giving due warning to the users about its collection of sensitive personal data whenever the customers contact the company on its `Fly Delta' mobile app.

With reference to the lawsuit filed against Delta Air Lines, Harris said: "California law is clear that mobile apps collecting personal information need privacy policies, and that the users of those apps deserve to know what is being done with their personal information."