Hit hard by the slowdown tour operators in the country are set to get a leg up from their subaltern brethren who are sprucing up their homes and skills of the English language to welcome vacationers to their unique pastoral ambience.
After testing out the concept with 13 villages across the country, the Ministry of Tourism has now decided to expand its rural tourism initiative to 130 other centres in the hinterland to develop them as tourism destinations. This is part of the Ministry’s Visit India 2009 campaign which comes in the wake of the successful of the ‘Incredible India’ campaign.