In a decisive move that underscores its ambition to become a pan-European mobility powerhouse, Estonia-based Bolt has announced its entry into Denmark’s ride-hailing market through the acquisition of Viggo, a prominent Copenhagen-based electric taxi platform. The acquisition, for an undisclosed amount, expands Bolt’s footprint in Scandinavia and strengthens its sustainable mobility portfolio. Already operating a successful e-bike rental service in Denmark, Bolt will now provide a fully integrated, multimodal transport offering to Danish consumers. This marks the company's first acquisition in over a decade of operations and positions it as the largest ride-hailing operator in the country.

Bolt's First Acquisition Marks Strategic Expansion

Bolt’s acquisition of Viggo represents its first merger and acquisition (M&A) activity since its inception in 2013.

Founded by Markus Villig, Bolt began as a ride-hailing company and has since evolved into a global mobility provider with services spanning e-scooters, e-bikes, car rentals, and food delivery. The company now operates across more than 600 cities in 50 countries, with over 200 million lifetime users and 4.5 million registered drivers globally.

By acquiring Viggo, Bolt not only diversifies its geographic footprint but also reinforces its commitment to electrified, sustainable transport solutions in major European markets.

Viggo’s Fully Electric Fleet Aligns with Bolt’s Green Strategy

Viggo operates an entirely electric fleet of over 300 vehicles, a unique proposition in the Scandinavian mobility space.

Founded in 2019, Viggo serves approximately 450,000 users in Copenhagen and Aarhus and has built a reputation for premium service and environmental consciousness. With more than 500 professional drivers, the company’s model aligns seamlessly with Bolt’s vision of reducing urban dependence on personally owned vehicles.

The acquisition allows Bolt to tap directly into a market-tested, green mobility infrastructure, accelerating the company’s ambition to decarbonize commercial transportation.

Denmark Emerges as a Key Market for Bolt’s Multimodal Model

Denmark has become a strategic anchor point for Bolt's multimodal transport approach.

Bolt’s e-bike rental service already boasts significant traction among Danish users, and the integration of ride-hailing services will allow consumers to switch seamlessly between micro and macro transport modes. Whether opting for a short commute on an electric bike or a longer ride in an electric taxi, customers now have flexible, sustainable options tailored to every journey.

This dual offering supports Bolt’s mission to provide efficient alternatives to car ownership in urban environments.

Executive Endorsements Reflect Strategic Synergy

Both Bolt’s and Viggo’s leadership have expressed alignment in mission and strategy, reinforcing the acquisition’s long-term potential.

Bolt CEO Markus Villig remarked that the acquisition of Viggo aligns with Bolt’s rigorous M&A criteria, emphasizing the shared objective of enhancing urban mobility through innovation and sustainability. “We are now the largest ride-hailing operator in Denmark,” Villig stated, “and we look forward to introducing new technologies and better serving Danish commuters.”

Viggo’s CEO Kenneth Herschel echoed that sentiment, highlighting the opportunity to “scale impact” by leveraging Bolt’s expansive technology ecosystem and customer base. “We are proud of what we’ve built and look forward to amplifying it through this partnership,” he added.

Industry Implications: Consolidation and Green Innovation

This acquisition signals a broader trend of consolidation within the shared mobility sector, particularly among companies committed to environmental goals.

As cities across Europe increasingly legislate in favor of zero-emission transport, companies like Bolt and Viggo are positioning themselves at the vanguard of that transformation. By merging technology, infrastructure, and service offerings, Bolt is building a scalable and integrated urban mobility model—one that meets the evolving expectations of regulators and consumers alike.

With Viggo’s electric-first DNA and Bolt’s operational scale, this union may become a blueprint for sustainable mobility expansion in other EU markets.