ASA orders website to remove MMR-autism claims

ASA orders website to remove MMR-autism claimsThe Advertising Standards Authority has said ordered a UK based website to remove some remarks that suggests that there is a link between MMR vaccine and cases of autism.

The website, Babyjabs. co. uk claims on its websites that the MMR vaccine for measles, mumps and rubella might be causing autism in "up to 10 per cent" of autism cases in "susceptible children" in the United Kingdom.

However, the scientific community has discredited any link between the MMR vaccine and the disease. A study by Andrew Wakefieldin in 1998 has suggested that MMR vaccine may cause autism but the study was later found to be scientifically and ethically flawed.

The ASA said that the claims made by the website were misleading and must not be published again. It has been ordered not to repeat unaccepted claims that vaccine-strain measles virus had been found in the gut and brain of some autistic children.

The website was investigated by the ASA after a person complained that the site was perpetuating unfounded and misleading claims. The agency agreed that the website states that Wakefield research was discredited by government and the medical establishment. However, it believes it is important that the website removes rest of the text so as not to mislead readers.