The latest buzz is about the Apple's Apple TV which apparently will offer $1 video streams rather than usual downloads.

It was through an article posted on the blog NewTeeVee that made us believe that it might be the next move in Apple's endeavors to transform its iTunes music management software into a cloud-based web app.

Sources claim that Apple is in talks with leading TV content providers to allow Apple to offer individual episodes for 99 cents.

In addition to this the rental service would come in a similar manner with its latest iTunes video rental service.

Users get an option to watch it for 30 days and once initiated the video should be watched in 24 hours.

Experts claim that this new Apple TV $1 video rental platform will offer a tough fight to video streaming service Hulu that offers users to watch videos for just $10 per month.