Washington, Apr 1: The temptation to gorge on that sumptuous chocolate cake, or the urge to buy that discounted pair of shoes, can be curbed if a person has already been exposed to similar choices before, according to a study.
The study shows that people's resistance gets a boost after they have just been exposed to similar temptations.
"The threat of overconsumption is a real one for many of us. It is all too easy to eat or spend too much, and many others struggle with their desire to smoke or to drink alcohol or to take another pain killer," said authors Siegfried Dewitte, Sabrina Bruyneel (both K. U. Leuven), and Kelly Geyskens (Maastricht University, The Netherlands).