Bollywood super star, Amitabh Bachchan has joined the 'Save Our Tigers' campaign amid high concerns in the country over the dwindling numbers of the animal.

Telecom service provider, Aircel and national news channel NDTV are jointly carrying out the initiative for awareness and tiger conservation. It was originally initiated by World Worldlife Fund (WWF) India along with Aircel.

"The tiger is symbolic of India's wildlife wealth. It is in danger because of rampant poaching and the ineffectiveness of our system to stop its killing. Collective action is the need of the hour," said Mr. Bachchan.

According to the organizers the campaign is to provide a platform to tiger conservationists and concerned citizens to voice their opinions. NTDV joined the campaign in the function.