Leading telecom service provider, Airtel would provide direct-to-home (DTH) satellite TV service in the country. The company launched Airtel digital TV on Monday. It can be purchased from 21,000 retail points and Airtel relationship centers in 62 cities.

Airtel would offer three different offers for the North and southern population of India. Its price in the northern region would start from Rs. 2,499 and for the South it would be available for Rs. 1,499. The company would provide over 175 channels through three different packages. 

The monthly price for the DTH service would start from Rs. 125 to Rs. 424 as per the number of channels.

The Chief Executive Officer and Managing Director of Airtel, Manoj Kohli said that the company would provide special package to its 80-lakh mobile, broadband and other customers. The DTH service would be provided through latest digital technology for unique digital home entertainment experience. Mr. Kohli hoped that the company would attain top position in the home service segment through its ‘three screens’ strategy.

The company would offer universal remote for set-top box (STB) for signal reception from TV and antenna. STB is also provided with memory, exclusive interactive applications, onscreen games and more efficient battery. High picture quality would be provided through the MPEG4 standard with DVB S2 technology.