In America, overall smoking rate has declined, but very light smoking is quite common. Young women have been found to be indulging into very light smoking habit, which means having five or less cigarettes a day.

The research by the University of Texas in Austin involved more than 9.700 women aged between 18 and 25 years. As per the researchers, around one-fifth of them having some level of college education and of minority groups, aged between 18 and 20, were found to be into very light smoking.

The research was basically focused on women because of the ill effects smoking has on their reproduction health and also the way smoking companies attractively shown smoking habit of women in advertisements.

The study researchers have affirmed that advertisements try to grab the attention of women by creating a link between smoking and factors like sophistication, attractiveness and independence. These factors do influence women.

Majority of the very light smokers are of college-age, which means that they must be trying it as a part of college part scene. Social features like weekend partying might be promoting young women to opt smoking.

Study researcher Carole Holahan said, "Making very light smokers aware that even small amounts of tobacco are harmful would be important".

There are many ads that reveal about the dangers of smoking, but not every possible consequence of it is known.