Yamaha aiming for a double digit market share
After making a lot of noise in the domestic circuit with its R15 and the FZ series in the premium segment of the Indian two-wheelers, Yamaha India, a 100 per cent subsidiary of Japan's Yamaha Motor Corporation is aiming for a double digit market share in the current financial year.
India Yamaha Motor Zonal Business Head (South) Roy Kurian recently said that the company is looking at achieving a double digit market share in the Indian market by end of FY 2011. In fact, experts believe that the 10% target is mainly backed by the recently launched YBR 110, apart from the offerings that the company has in the premium segment.
Moreover, Kurian also highlighted the plans of the company to launch scooters in the Indian market.
However, he refused to divulge any further details in this regard. It may be noted here that the company today holds a market share of 6% across the country with a major chunk of sales coming from the southern regions.
Going forward, the company is also aiming to strengthen its presence in the rural areas as well.