Volvo rebrands XC40 Recharge as EX40 and C40 Recharge as EC40

Volvo rebrands XC40 Recharge as EX40 and C40 Recharge as EC40

Swedish multinational manufacturer of luxury vehicles Volvo has confirmed that its electric fleet pioneers XC40 Recharge and C40 Recharge SUVs have undergone a transformative rebranding, emerging as the EX40 and EC40, respectively. The XC40 and C40 Recharge electric SUVs marked Volvo’s inaugural foray into mass-produced battery-powered vehicles. However, the brand’s electric journey didn’t end there. With the addition of robust models like the EX30, EX90 and EM90, the automaker’s electric portfolio has expanded pointedly, catering to diverse preferences and needs.

Now, accepting the need for more clarity amidst the nomenclature maze, the automobile giant has bid farewell to the confusing overlap between the XC40 and C40 Recharge and their PHEV counterparts. Thus, the XC40 Recharge has been rebranded as the EX40, while the C40 Recharge EV has been renamed as the sleek EC40.

The aforementioned strategic rebranding of the EVs not only streamlines the brand’s naming conventions but also empowers customers with a clearer understanding of the offerings. At the same time, it also symbolizes the evolution of the brand’s commitment to electric mobility.

Not contented with just a name change, the company has introduced a “Performance” software pack for the Twin Motor versions of the EX40 as well as the EC40 SUVs. This groundbreaking upgrade promises power output augmentation of 25 kilowatts (33 horsepower), reaching a remarkable total of 325 kW (436 hp). The software update includes dynamic pedal mapping to ensure rapid acceleration response and introduction of a thrilling "Performance" drive mode. The real value of this enhancement lies in its convenience. To be more specific, customers can easily acquire and apply the upgrade through the Volvo Cars smartphone app using an over-the-air (OTA) software update, eradicating the need for a service center visit.

As a final embellishment, Volvo has unveiled the Black Edition of the EX40, EC40, and XC40 models, which boast the sophistication of Onyx Black paint, adorned with high gloss black badging.

With the aforementioned monumental changes, Volvo has apparently taken another giant leap towards its vision for the electric future. The brand’s global sale of over 265,000 plug-in cars, including 113,000 BEVs and 152,000 PHEVs, in 2023, is a testament to its commitment to sustainable mobility.

With an aim to have an all-electric portfolio by 2030, Volvo continues to redefine the landscape of electric mobility. The EX40 and EC40 Recharge electric SUVs aren’t just vehicles; they are an embodiment of the Swedish brand’s unwavering dedication to a greener future.

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