In a significant regulatory move, WinBet NV, operating under the website super.bet, has been instructed by Sweden’s gambling watchdog, Spelinspektionen, to immediately halt its operations within the country. The directive, issued on Thursday, July 3, follows findings that WinBet NV had been targeting Swedish consumers without the requisite local license.

Key Points of the Regulatory Action

Cease and Desist Order: Spelinspektionen has mandated WinBet NV, along with its platform superb.bet, to cease all activities catering to Swedish players due to operating without a valid Swedish gambling license.

Lack of Local Authorization: Despite holding a license from Greece, WinBet NV’s operations in Sweden were deemed illegal under current regulatory standards, as the site allowed Swedish Krona transactions and offered content in Swedish.

Consumer Protection Concerns: The regulator emphasized that its actions were aimed at safeguarding Swedish consumers, ensuring they are protected under Sweden’s Gambling Act. Without local licensure, WinBet NV could not provide adequate consumer protections mandated by Swedish law.

Response and Regulatory Outlook

Spelinspektionen disclosed that WinBet NV was given the opportunity to respond to the allegations but failed to do so. This lack of response further contributed to the regulator's decision to enforce the cease and desist order swiftly.

The crackdown on WinBet NV underscores Spelinspektionen's commitment to maintaining the integrity of Sweden’s heavily regulated gambling market. Recent fines imposed on licensed operators earlier in June illustrate the watchdog's rigorous enforcement stance across the industry.

Sweden Remains Tightly Regulated Casino Market

As WinBet NV complies with the cessation order, Spelinspektionen continues its vigilance over the Swedish gambling landscape, reinforcing compliance with local laws to protect consumers and maintain the integrity of the market.