Spice Group led Spice Mobile is now trying to capture a 20% market share out of the Indian handset market. While the handsets are expected to be cheaper after the Finance Minister Pranab Mukherjee proposed the exemption in the duty structure of the industry, the company is planning to pass on the benefit directly to the consumer.

However, the high-competition and the cut-throat competition may act as a roadblock for this handset maker. Notably, Spice Mobile has been operating in the Indian market many years prior to the entry of players like Micromax who has been able to make a cushy position for them in the Indian market but while the former is still a laggard.

With Nokia being the market leader followed by a distant second, Micromax's low-cost phenomenon is working wonders giving sleepless nights to the competition.

But the company is planning a slew of launches with a target of 20% market share. Then be it the 3G-powered, QWERTY keypad or with the other latest features that the competition offers, the company is all set to make a mark for itself in the Indian market.