Soft2Bet, a leading global iGaming technology provider, has announced its strategic entry into the U.S. market through a market access agreement with Caesars Entertainment. The company plans to launch an innovative iGaming brand in New Jersey by Summer 2025, pending regulatory approvals. The expansion will be headlined by the debut of its Motivational Engineering Gaming Application (MEGA), a gamification platform that has demonstrated remarkable success in increasing player engagement and retention. With a track record of launching successful iGaming brands across Europe and Latin America, Soft2Bet aims to revolutionize the U.S. online gaming industry with its award-winning technology and player-centric innovations.

Soft2Bet’s Strategic Entry into the U.S. Market

Partnership with Caesars Entertainment: Soft2Bet has secured market access in the U.S. through a collaboration with Caesars Entertainment, one of the country’s largest casino operators.
Targeted New Jersey Launch: The company will introduce a new iGaming brand in New Jersey by Summer 2025, following all necessary regulatory approvals.
U.S. Expansion as a Growth Milestone: Soft2Bet’s CEO, Uri Poliavich, described the company’s U.S. expansion as a defining moment, emphasizing its commitment to introducing cutting-edge gamification technology to the American market.
By entering the heavily regulated U.S. market, Soft2Bet is poised to leverage its expertise and innovative gaming solutions to capture a share of the growing online gambling industry.

MEGA: A Game-Changing Gamification Platform

Industry Recognition: Launched in 2023, Soft2Bet’s MEGA (Motivational Engineering Gaming Application) has already transformed player engagement and retention in international markets.
Proven Success Metrics: Operators utilizing MEGA technology have reported:
400% increase in screen time
65% growth in Net Gaming Revenue (NGR)
50% rise in deposit amounts
45% improvement in Average Revenue Per User (ARPU)
The MEGA platform is designed to enhance player interaction through gamification, offering customized experiences that drive long-term retention and increased user spending.

Soft2Bet’s Track Record of Global Success

Founded in 2016, Soft2Bet has rapidly grown into a dominant force in the iGaming industry under the leadership of Uri Poliavich.
The company has successfully launched multiple iGaming brands across Europe and Latin America, including:
Betinia (Denmark, Sweden)
YoyoCasino (Sweden)
Campobet (Denmark, Mexico, Sweden)
QuickCasino (Sweden)
Don.ro (Romania)
Soft2Bet’s deep market expertise and ability to scale operations across multiple jurisdictions give it a competitive edge as it expands into the U.S. online gaming industry.

Global Presence and Regulatory Approvals

Soft2Bet operates with 16 international gaming licenses, including:
Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain, and Sweden
Extensive Gaming Portfolio: The company provides over 12,500 games from leading gaming providers, supporting more than 1 million live events annually.
Multilingual & Multi-Market Reach: Soft2Bet’s platform is available in over 20 languages, facilitating rapid scaling across diverse international markets.
The company's strong regulatory compliance record and extensive portfolio of gaming licenses position it well for successful integration into the U.S. market.

Industry Recognition and Awards

Soft2Bet has received numerous industry accolades, solidifying its reputation as an innovative leader in the iGaming sector.

Recent Achievements at the Global Gaming Awards EMEA 2025:
Executive of the Year – Awarded to CEO Uri Poliavich
Platform Provider of the Year – Recognizing Soft2Bet’s cutting-edge technology
Product Launch of the Year – For the MEGA gamification platform
These accolades highlight Soft2Bet’s commitment to excellence and innovation, reinforcing its ability to compete at the highest level in the U.S. market.

Implications for the U.S. iGaming Industry

Rising Demand for Gamification: Soft2Bet’s MEGA platform aligns with growing trends in the U.S. iGaming sector, where personalized player experiences are driving market expansion.
Increased Competition for U.S. Operators: With its proven gamification technology and European market expertise, Soft2Bet is expected to challenge established operators in the U.S. online gaming landscape.
Potential for Further Expansion: If successful in New Jersey, Soft2Bet could extend its operations to other regulated U.S. states, creating significant growth opportunities.
The company’s ability to innovate and adapt will be critical in determining its success in the competitive U.S. iGaming industry.