Small retailers are increasing looking to increase sales during the day that is called, 'Small Business Saturday'. Large retailers increasing look to boost sales through attractive deals during Black Friday and Thanksgiving night while retailers have reserved another day for themselves.

Experts have said that in the age of online shopping and large stores, the customers are increasingly moving away from small stores in the country. Small firms are part of the local community and local economies around the country. Small Business Saturday started in 2010 between Black Friday and Cyber Monday in order to encourage shoppers to spend their holiday money at local shops on a range of products including clothing, jewelry, toys, accessories and other merchandise.

Market analysts said that a over whelming majority of local stores in the country give back to the community in some way including king with nonprofits, coaching youth sports teams or holding public office. According to estimates, customers have spent $5.5 billionin the previous year on small, independent stores during the day, which was started by American Express to boost sales at local stores.

Figures from the Civic Economics study have showed that the market share of local retailers fell from 59 per cent in 1990 to 48 per cent in 2009.