In a move that underscores the escalating competitiveness of the global iGaming ecosystem, SkillOnNet, the operator behind over 30 successful online casino brands including PlayOJO, has announced a significant content partnership with game developer CT Interactive. The collaboration grants SkillOnNet access to more than 200 titles from CT Interactive’s rich portfolio, including high-performing titles such as Fruitata Wins, The Big Chilli, and Treasure Chase. The agreement will enhance SkillOnNet’s content offering across its .com domains and regional brands operating in key Latin American and European jurisdictions, bolstering engagement, retention, and regional market relevance.

A Strategic Alliance Designed for Market Penetration

The partnership between SkillOnNet and CT Interactive is designed not just for scale, but for precision — targeting highly regulated and fast-growing jurisdictions.
SkillOnNet will integrate CT Interactive’s content across its portfolio of internationally active brands. The rollout includes prominent regions such as Brazil, Mexico, Buenos Aires City (Argentina), Peru, and Spain — all of which represent key battlegrounds for iGaming operators due to their expanding user bases and maturing regulatory frameworks.

This isn’t merely a volume play. CT Interactive’s titles have been engineered with regional player preferences in mind, combining engaging mechanics with diverse themes and payout models, making them ideal for localization.

SkillOnNet’s Content-First Approach to Market Leadership

With over 30 casino brands under its belt, SkillOnNet’s competitive edge lies in its consistent drive to diversify and evolve its gaming library — a strategy this partnership reinforces.
The company’s Head of Games, Jani Kontturi, described the deal as part of a broader mission to keep their offerings “fresh, relevant, and at the vanguard of the industry.” This statement reflects the operator’s ongoing commitment to differentiation in an increasingly saturated iGaming landscape, where brand loyalty is largely dictated by content quality, user interface, and payout reliability.

Incorporating CT Interactive’s portfolio into its ecosystem offers SkillOnNet a content upgrade that could directly influence session times, customer lifetime value, and overall net revenue per user.

CT Interactive: Building a Global Brand Through Smart Distribution

While not yet among the largest studios by volume, CT Interactive is rapidly becoming a global contender through well-calibrated partnerships and a laser focus on quality over quantity.
Martin Ivanov, Chief Commercial Officer of CT Interactive, emphasized the studio’s commitment to crafting “captivating and innovative experiences that resonate with players worldwide.” This vision is evident in the developer’s strategic expansion across Europe, which includes newly acquired licenses in Greece and Italy — two highly regulated and competitive iGaming territories.

Additionally, its recent launch with Vivabet in Romania adds to its credibility, reinforcing CT Interactive’s strategy of regionally tailored growth.

A Content Arsenal Built for Retention

The studio’s portfolio is known for its mathematical depth and creative diversity — two characteristics that drive long-term player retention and replay value.
With titles like Treasure Chase and The Big Chilli, CT Interactive offers gameplay that’s not only visually rich but also backed by tested return-to-player (RTP) mechanics and volatility models that appeal to a broad demographic. Its content library spans classic slots, bonus-heavy games, and thematic experiences crafted to capture user attention within the first few spins.

This type of design focus aligns perfectly with SkillOnNet’s goals: curating a game catalogue that engages both new and returning users across mobile and desktop channels.

LatAm: The Next Frontier for SkillOnNet

The Latin American gaming market is experiencing explosive growth, and this partnership positions both firms to ride the wave — with CT Interactive’s content serving as a catalyst.
Brazil, in particular, is emerging as one of the most dynamic gaming jurisdictions globally following recent regulatory progress. Buenos Aires City, meanwhile, has evolved into a sophisticated and regulated market of its own. SkillOnNet, already familiar with compliance frameworks across Europe, is applying the same rigor to its LatAm expansion strategy.

By integrating CT Interactive’s titles, SkillOnNet can deliver a culturally nuanced gaming experience tailored to local tastes — a competitive necessity in diverse markets like Mexico and Peru.

Subscription-Based Success in a Licensing-Heavy Industry

While not explicitly detailed in this deal, CT Interactive has been known to explore alternative licensing models, including fixed-rate integrations that reduce variable cost burdens for operators.
In a market where platform providers are balancing between content acquisition and operating margin pressures, such arrangements offer a mutual upside: stability for the studio and predictability for the operator. These structures could become more prominent as more regulatory bodies cap promotional spending and impose local taxes on gross gaming revenue.

SkillOnNet, with its global footprint and multi-brand strategy, is well-positioned to take advantage of such innovations in content delivery and licensing.

Tech Infrastructure and Integration: The Hidden Value Driver

The success of such partnerships often hinges on seamless integration — an area where SkillOnNet has historically excelled.
Both companies bring strong backend capabilities to the table. SkillOnNet’s platform is known for rapid content deployment, real-time analytics, and advanced player management tools. Meanwhile, CT Interactive’s games are optimized for compatibility and performance, reducing time-to-market and ensuring smooth operation across devices and geographies.

This operational synergy shortens rollout times, enabling faster monetization and minimizing technical overhead for both parties.