DraftKings, Bally’s Corporation, FanDuel Group and some other high-flying online casino & sportsbetting operators have announced that they are coming together to raise responsible gaming standards, marking the country’s first-of-its-kind industry-led campaign to protect gamblers.

Announcing the move, the group of the prominent online casino & sportsbetting operators said they decided to raise responsible gaming standards as the country’s gaming market is experiencing unprecedented growth following the revocation of the Professional & Amateur Sports Protection Act (PASPA) by the Supreme Court in 2018.

The group declared that the fundamental values of the fresh drive involve a belief that online casino & iGaming operators should participate only in legal markets that guarantee consumer protections while ensuring that the domestic online gaming continue to provide entertainment. The alliance further stated that the core principles also embrace a drive to instill responsible gaming culture throughout their respective businesses. They stressed that all remained committed to provide an array of tools to anyone who may be seeking additional help and support.

Apart from the aforementioned operators, the group of six also includes BetMGM-branded services of American casino operator MGM Resorts International and British iGaming services provider Entain.

Stephen Martino, the Chief Compliance Officer (CCO) for MGM Resorts International, said in a statement that MGM Resorts International has long been following ‘responsibility’ as one of its core values, and it would continue to guide the company’s leadership in the future as well.

In the recently released statement, Martino said, “Having the industry come together with a unified approach and standards puts the best interests of our guests, customers and their families at the forefront. It’s the right thing to do for our customers, our industry and our businesses.”

The six gaming enterprises have mentioned a total of 12 principles as suggested by the U.S. American Gaming Association (AGA), which is celebrating September as Responsible Gaming Education Month. These principles are being seen as an industry benchmark for any company offering iGaming services to gambling enthusiasts in the North American nation.

The group of the six gaming enterprises expressed confidence that its new values will be able to actively prevent underage and excluded individuals from burning their money in type of gambling activities in addition to providing them with ‘informed choices’ via various easily comprehensible and research-backed tools.