Samsung Eyes To Grab 20% Marketshare In Smartphones

Samsung Eyes To Grab 20% Marketshare In SmartphonesElectronic giant Samsung Electronics is eyeing two-fold increase in its market share in the smartphone category in India.

The announcement was made by the company's top official on Wednesday.

In addition, the official also said that the country's largest cell phone manufacturer is aiming to cut down the prices of many handset models to below Rs 10,000 shortly.

After announcing the launch of two smart phones Galaxy 3 and Galaxy 5, Mr. Ranjit Yadav, director, mobile, said, "We are expecting to touch 20 percent marketshare in the smartphone category by the year-end."

Mr. Yadav added that Samsung will strengthen its Smartphone range to 10 cellular phones by 2010 end.

At present, Samsung holds around 10 percent share of market in smartphone section.

In 2010, the overall smartphones market in India would be around 2.5 million units.

The newly launched phones Samsung Galaxy 3 and Galaxy 5 are priced around Rs 12,300 and Rs 10,200 respectively.

Samsung also announced that it would roll out 44-45 novel phones in 2010, out of which 10 would fall under the smartphones category.