The super-luxury car maker Rolls-Royce is getting aggressive in its approach and with the launch of Ghost, its unit sales target has also gone up substantially.

The company is aiming to sell close to 50 units in this year. Sharad Kachalia, Director, Sales and Marketing, Navnit Motors, the authorized Rolls Royce dealer for West and South region, said that the recently launched Rolls Royce Ghost is getting overwhelming response in the country and as it takes close to 2-3 months time for the delivery of the car after the firm order, the company is expecting to sell 50 units this year.

While the event was for the Rolls Royce-Ghost launch in Andhra Pradesh, Kachalia pointed out the fact that the target segment is slowly shifting from royal families to the young entrepreneurs who are very successful in their ventures.

While the product is priced in the range of Rs 2.5-Rs 2.7 crore in India, the company has so far sold 30 units so far. Kachalia also said that the 90 Rolls Royce that were imported to India in the pre-independence days are still running on the Indian roads.