Canada-based technology giant Research in Motion (RIM) has made announcement about the launching of its new smartphone ‘Blackberry Bold’ in Austria with the intention to take on rival Apple’s iPhone 3G.

Targeting business segment, the newly launched 3G-enabled phone comes packed with a half-VGA LCD display with 480x320 resolution, full QWERTY keyboard, powerful 624 MHz processor and 1GB internal storage memory.

Moreover, it boasts excellent multimedia features pertaining to video and pictures and assures to offer up rich stereo type sound via double speakers or using earphones.

According to Blackberry the phone integrates enterprise plus personal features that may be used during mealtime, evenings and weekends.
 
Mr. Don Morrison, RIM chief operating officer stated, “The BlackBerry Bold is a breakthrough smartphone for both professional and personal use. We are very pleased to be working with A1 to provide Austrian customers with a superior mobile experience that further enhances the renowned functionality and usability of the industry leading BlackBerry solution.”

Other astounding features of the phone includes 2 megapixel camera with video recording capability; built-in flash; Digital zoom; advanced media-player with 11 preset filters that includes lounge; jazz, hip-hop; integrated GPS; Bluetooth 2.0; e-mail access coupled with attachment viewing and support for hands-free headsets, stereo headsets, car kits and Bluetooth peripherals.

The phone will be launched in United Kingdom through T-mobile by next month (September 2008).